YAHOO! Three Bird Nest Success on Etsy
Secrets of the Richest Seller on Etsy was published by Yahoo! in 2014 and we are SO proud of how much we have grown since only being on Etsy! Hard work and determination will always get you closer to your dreams...Here's the article from Yahoo!
Well, Aliciaย Shaffer from Three Bird Nestย is living that dream.
Shaffer is one of the most successful sellers on the online craft site, with more than, gulp, an estimated $65,000 a month in sales. But she tells Yahoo DIY that it didnโt all happen, overnight, though.
(Alicia Shaffer and family. All images courtesy Three Bird Nest)
Etsy may seem like a quaint little destination for vintage pendants and handmade birthday cards, but withย 30 million registered users, one million sellers and over one billion in total annual transactions, this isย not your neighborhood craft fair. This is big e-commerce.
Where most shops would love to sell 300 items a day, Three Bird Nest is selling over 3,000.ย (If those numbers donโt make you want to quit your day job, then you must really love what you do.)
Three Bird Nest has its own distinctive sensibility, but itโs not breaking the mold with exclusive, rarefied creations. Items similar to her lovely handmade, knitted scarves, wraps, headbands, beanies, boot socks and calf cozies (adorably irresistible) can be found elsewhere. So why is Shaffer cleaning up when others are coasting?
One thing that stands out is Shafferโs passion for her work. โI love textiles, fabric, fashion, designs, and seeing how different colors and fabrics pair together,โ she says on her site. When the sellerโs passion comes through, the shopper connects with craftsperson.
But Shaffer also loves the business side. She happily absorbs the pressures that come from running her own mini-empire. The creative process, from conception to production, to getting it in front of people to delivery is high for her. To have a successful business on Etsy (or anywhere), she advises: you need to eat, sleep and breathe your brand.
Shaffer also designs for a wide range of women, which broadens her potential customer base. โSheโs a mom, a student, a daughter, a bride, a woman going on a first date,โ she says.
Shaffer first found success with handmade headbands in knits, weaves and lace, before branching out into a full line of knitwear and eventually, accessories and home goods. ย She opened her Etsy shop in 2011 when the headbands that she was selling in her brick and mortar boutique were flying off the shelves.ย
Dave Conrey, a writer who covers the business-side of the DIY world, profiledย Three Bird Nest in a piece for Fresh Rag in 2013ย and attributes her success mainly toย her business savvy. If business plans look like gibberish to you, then before you ditch that day job for good, get a serious schooling in e-commerce sales and marketing.ย
Speaking to Yahoo DIY, Shafferโs winning creative and business skills are apparent.ย Not only is she a sharp businesswoman, a mother of three kids (ages 4, 5 and 10), and a wife, she emanates a bubbly, enthusiastic and authentic energy. (And even more, she spoke while sewing a cuff.) Shaffer really is the Girl Boss of Etsy. Her husband Demetrious retired early from his post as a fire chief to run their home, mastering the cooking and kid organization so that she can continue to grow her empire.
Shaffer tells young Etsy entrepreneurs to be prepared for many failures and to learn from them. One of her early missteps was โletting customers down,โ she admits. She also says she erred early on by selling some products that โdidnโt feel authentic to the brand.โ Her takeaway is to find out who you are as a brand and grow your company from there.
With all Shafferโs ambition and determination, it might seem like she would be ready to move on from Etsy. But she loves where her business is and she believes growth will come from adding more and more to the line, continuing to make customers happy, and continuing to evoke the mom and pop feel. She also has her own online boutiqueย for Three Bird Nest, in addition to her Etsy store.
So aspiring Etsy superstars should learn from both Shafferโs creativity and also her keen business sense. Before you hang up your day job, roll up your sleeves and hop into your Hedley and Bennet apron, there is a ton of research to be done about what it takes to make it big.